Which would you choose - a hamburger or your friend?

Cherryflava reported on an innovative way Burger King used Facebook for a new burger campaign, the Whopper Sacrifice Campaign.

Burger King reckoned that Facebook friends are cheap, and by deleting 10 of them - you are rewarded with a health-problem causing Whopper...mmmm...meat.

Facebook, however, wasn't happy. It informed BK the application could not go against user expectations because Facebook explicitly says it will not inform users about friend removal.
For the application to continue, Facebook's tech team disabled the broadcasting feature.

After it learned of the restrictions, BK pulled the plug on Whopper Sacrifice. In just a week, the application boasted 82,000 users and more than 230,000 friends removed.

The mom and dad of social media lists

Adapted from picture of: spekulator

Guy Kawasaki at the FutureLab blog recently posted the "mother of social media lists" and the "father of social media lists."

Click here to see mom and here to see dad.

These are the most comprehensive lists of examples of social media applications, videos, blogs, podcasts, widgets, crowdsourcing, bookmarking, microblogging, photosharing, wikis, mashups, brand monitoring ad nauseum.

Latest Universal McCann social media study released

Universal McCann Europe, Middle East and Africa (EMEA) recently released its latest comparative study on social media trends.

The third in a series, Wave 3 measures consumer usage, attitudes and interests in adopting social media platforms and is the largest exploration of its kind. Wave 3 surveyed 17 000 Internet users in 29 countries.

Wave 3 highlights:

• Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. If you are online you are using social media
• Asian markets are leading in terms of participation, creating more content than any other region
• All social media platforms have grown significantly over the three Waves
– Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3
• 57% have joined a Social Network, making it the number one platform for creating and sharing content
– 55% of users have uploaded photos
– 22% of users have uploaded videos
• The widget economy is real
– 23% of social network users have installed an application
– 18% of bloggers have installed applications in their blog templates
• Blogs are a mainstream media world-wide and as a collective rival any traditional media
– 73% have read a blog
• The blogsphere is becoming increasingly participatory, now 184m bloggers world-wide
– The number one thing to blog about is personal life and family
• China has the largest blogging community in the world with 42m bloggers, more than the US and Western Europe combined
• Social media impacts your brands reputation
– 34% post opinions about products and brands on their blog
– 36% think more positively about companies that have blogs

Read the whole report here.

ISI-ranked journal call for papers on 'Personal knowledge management'

Online Information Review - Call for Papers

Special Issue - Personal Knowledge Management as related to the Internet and online sources of information and knowledge. While the traditional view of KM is primarily concerned with managing organisational knowledge, including the knowledge that individuals possess in their heads, through combinations of technology and management processes, the core focus of PKM is 'personal inquiry' - the quest to find, connect, learn and explore. One question that immediately arises, then, is this: Is there an inherent conflict between organisational KM and PKM?

Therefore we have organized this special issue of Online Information Review to delve both deeply and broadly into the area of PKM as it relates to the Internet and online sources of information, knowledge. To achieve this objective both empirical research and conceptual articles are being sought.
Possible topic areas include, but are not limited to:
* The role of technology in PKM *Personal productivity tools * Web 2.0 * Knowledge/ information retrieval * Blogs and wikis * Social and business networking tools * The history of PKM and the Internet * Approaches to PKM – dealing with information overload, quality of online information, etc. *PKM and organisational KM: conflicting or matching objectives; integrating knowledge management systems approaches * PKM and the knowledge society: knowledge workers, social and knowledge networking, e-government * Cultural perspectives of PKM technology and applications * PKM and online education: lifelong learning, training