The Nielsen Consumer Insight Magazine February 2009

In this Issue :

New Product Innovation in a Recession.

While current economic conditions may be causing consumers to trim back, marketers need to resist that impulse on new product development. The key learning is that innovation can succeed during recessionary times if the fundamentals are right... Read More

Channel Shifting in a Tough Economy.

Battered by the economy, U.S. consumers are shopping less frequently, demanding value, trading down, buying less, moving to private label and shifting department purchases across channels... Read More

Global Economies Adjust.

Like a house of cards, one slight move and it all comes tumbling down. Around the world, the operative word in today’s economic climate is value. How are manufacturers and retailers coping? What are the biggest opportunities…and surprises for 2009?... Read More

Transforming China’s Growth Engine.

No longer able to rely on buyers in the rest of the world to drive its economic growth, China is relying on its own consumers to help stimulate its economy. But what will it take to get them to spend?... Read More

Awards Shows Take Centerstage.

And the winner is…. the retailer. Turns out there’s a very practical reason for performers wishing to win a Grammy or Academy Award—music sales skyrocket!... Read More

Nielsen Consumer Insight November newsletter

Nielsen has released their November newsletter:

Media infuses life into modern-day politics. New strategies optimize spending in hard economic times. Texting flourishes as a mainstream medium. A brand transcends the test of time. Creative thinking tackles obesity.

Politics Unusual: Media & the Making of a President.

Keyboard politics and the Internet have replaced the backroom dealings of Presidential elections with a more immediate, personal and opinionated forum for evaluating candidates and platforms. read more

Economic Blues Color Holiday Outlook

Scrooge will be in good company this holiday season, as American consumers tighten their belts and hang on to their wallets, with 85% planning to spend less or the same as last year. read more

Gourmet Shoppers Cook Up Retail Opportunities.

With rising inflation and gas prices taking a bite out of household budgets, now is a good time to cater to high-earning, big-spending home-grown gourmet cooks who account for one in five U.S. households. read more

Flying Fingers

Text-messaging has become so popular that U.S. mobile subscribers now send and receive more text messages in a month than they do phone calls. Increasing 351% since last year, it has become a ubiquitous method of communication. read more

One Nation Under Madden.

How does a brand stay true to its core, and continually reinvent itself for 20 years and manage to thrive in the challenging new media? The Madden video game scored with a commitment to authenticity and a three-screen approach. read more

A Widening Market: The Obese Consumer

Obesity is on the rise around the world, but is especially predominant in the U.S. How should marketers navigate this sensitive, but opportunity-laden environment? read more

"Below the Topline" - Asian Persuasion.

Asians in the U.S. are often overlooked by marketers due to the tremendous growth of the Hispanic population. However, marketers will need to dig deep in order to reach this rapidly growing segment. read more

Top Tens and Trends

Our latest intelligence on Movies, TV, Books, Music, CPG Trends and more. read more

Nielsen newsletter

Nielsen Consumer Insight has just released their October 2008 newsletter covering the following:

• Honey, We Acculturated the Kids!

Trying to tap the Hispanic market? You’ll need to take nativity (country of origin), linguistic ability and the influence of children into account to shape an effective marketing campaign and media strategy...

• Welcome Back to the Live Commercial.

As the struggle continues to increase the visibility of brands, an evolution of storyline product placements where brands join shows as near “cast members” is taking place. Advertisers are reaching deep into their playbooks back to product placement’s roots—the live commercial....

• Out with the Old – In With the New.

Retail shelf space is limited. A new item in, typically means an old item out. But delisting items can lead to severe opportunity costs. Knowing which items to delist — and why — are just as important as knowing which new items to launch...

• Private Label: What’s Really Driving Growth?

Long a stalwart of budget-conscious consumers, private label goods have enjoyed a sales juggernaut during these financially uncertain times. Or so it would seem. Turns out, growth is driven more by higher commodity prices than consumers shifting away from traditional brands...

• Brazil – A Happy Place to Live.

With strong financials and a diverse population, Brazil’s optimistic consumers are looking to their huge array of retail choices to help them trade up, as the largest economy in South America expands its presence around the world...

In the Trend Index Top 10 Digitally Downloaded Songs were:
1. So What - Pink
2. Whatever You Like - T.I
3. Disturbia - Rihanna

New issue of Consumer Insight available

Nielsen's magazine Consumer Insight just released the September 2008 issue and here is what you can expect:

The Online and In-Store Crossover Conundrum.

Can online and in-store have a synergistic channel relationship? The crossover sales question leaves marketers wondering—what are the incremental offline sales attributable to my Web site and do I run the risk of cannibalization?... Read More

Cross-Media Brands: Connecting with Consumers Across Platforms.

For brands that connect with consumers across multiple media, measurement accuracy is paramount. But which method is more accurate—single source or fusion data? A study by ESPN and Nielsen shows the best pathway to the richest insights.... Read More
Defensive Branding: How to Defend Your Brand in an Age of Consumer Control.

Bloggers gone wild. What do you do when consumer vigilantes attack your product? First, know your B.Q. (Nielsen Brand Advocacy Quotient). Second, kick your defensive branding campaign into high gear... Read More
Beyond Data: The Power of Insights .

Feeling overwhelmed by an avalanche of data? Information overload weighs heavily on businesses and “more” does not always mean “better”. When you parlay facts into wisdom, you gain competitive advantage by making the power of insights work for you... Read More
Rising Russian Rubles.

As residents of a cash-rich country with a rising middle class, Russian consumers are optimistic and on the run. As they drive the growth of “convenient” snacks, meal-makers, mobile phones, premium alcohol and others, how will this rising star change in the next decade?... Read More

"Below the Topline" - Global Immigration.

In many countries in the developed world, immigrant populations are so large that establishing a relationship between them and your products may mean the difference between reaching brand sales goals or not. read more

Copyrighted image: srbichara

Top Tens and Trends

Our latest intelligence on Movies, TV, Books, Music, CPG Trends and more. read more