Universal McCann Europe, Middle East and Africa (EMEA) recently released its latest comparative study on social media trends.
The third in a series, Wave 3 measures consumer usage, attitudes and interests in adopting social media platforms and is the largest exploration of its kind. Wave 3 surveyed 17 000 Internet users in 29 countries.
Wave 3 highlights:
• Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. If you are online you are using social media
• Asian markets are leading in terms of participation, creating more content than any other region
• All social media platforms have grown significantly over the three Waves
– Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3
• 57% have joined a Social Network, making it the number one platform for creating and sharing content
– 55% of users have uploaded photos
– 22% of users have uploaded videos
• The widget economy is real
– 23% of social network users have installed an application
– 18% of bloggers have installed applications in their blog templates
• Blogs are a mainstream media world-wide and as a collective rival any traditional media
– 73% have read a blog
• The blogsphere is becoming increasingly participatory, now 184m bloggers world-wide
– The number one thing to blog about is personal life and family
• China has the largest blogging community in the world with 42m bloggers, more than the US and Western Europe combined
• Social media impacts your brands reputation
– 34% post opinions about products and brands on their blog
– 36% think more positively about companies that have blogs
Read the whole report here.
