
Affinity Publishing, parents of Encyclopaedia of Brands & Branding in South Africa, organise a new brand exhibition next year: Brand Xpo. It seems the expo will be in September 2009 and a selection of iconic brands will be showcased for all to see.
According to Bizcommunity.com
Brand Xpo is Affinity Publishing's brainchild but its advisors include an impressive line-up of marketing experts: André Beyers (André Beyers Marketing), Andrew Human (The Loerie Awards), Andy Rice (Yellowwood Brand Architects), Derek Carstens (First National Bank), Derick de Jongh (UNISA), Gab Mampone (SABC), Gordon Cook (Vega School of Brand Communication), Heidi Brauer (Ipsos Markinor), Jeremy Sampson (Interbrand Sampson), Mike Perry (Perry & Associates), Nicola Kleyn (GIBS), Roger Sinclair (BrandMetrics), Sean McCoy (HKLM), Sizakele Marutlulle (Moonchild) and Thebe Ikalefeng (Brand Leadership).
The Advisory Board has already suggested Brand Xpo's primary audience be segmented into three groups - marketers of today, marketers of the future, and consumers - and that activities and displays be developed to appeal to, and benefit, all three.
The first two groups, marketers of today and marketers of the future, will achieve maximum benefit from the ‘industry days' that will form the backbone of the exhibition. According to Preston, these are aimed at SMEs, branding agencies, corporates, colleges and universities, all of whom will derive great value through skills transfer sessions and displays, and learning how the various elements of branding are used to build profitable brands.
Brand Xpo will held at Gallagher Estate in September 2009.
For further information, contact Ken Preston or Samantha van Staden on 011 442-2366.