We increasingly hear that corporate social responsibility (CSR) has become a business imperative. Newspapers, magazines and books glowingly describe the business benefits of behaving responsibly--and caution managers about the business risks of a poor CSR performance. Executives are repeatedly informed that by demonstrating concern for the environment, human rights, community development and the welfare of their employees both in the U.S. and abroad, they will make their firms more profitable. Their firms will gain a competitive advantage by appealing to the growing numbers of socially and environmental oriented consumers, investors and employees.
The belief that corporate responsibility "pays" is a seductive one: Who would not want to live in a world in which corporate virtue is rewarded and corporate irresponsibility punished? Unfortunately, the evidence for these rewards and punishment is rather weak. There is a "market for virtue," but it is a very limited one. Nor is it growing. More >
Articles in series:
- CSR Doesn't Pay By David Vogel
Corporate managers should try and act responsibly. But they shouldn't expect the market to reward them for doing so. - The Best Planet Profits Can Provide By Marc Hodak
Can public companies solve the world's problems? They already are. - A History Of Doing Good By Mark Lewis
American history provides little support for the notion that capitalists can be weaned from the single-minded pursuit of profits. - CEOs On CSR By Tara Weiss, Matthew Kirdahy and Klaus Kneale
Should corporations try and solve the world's problems? - In Their Own Words: CEOs On CSR
- Intel Inside--Classrooms By Elizabeth Corcoran
The chip company is pursing a classic, long-term strategy by investing the minds of the world's young. - Seeing Results By Matthew Kirdahy
Standard Chartered CFO says his company can help improve the world's vision. - Video: Creating Campaigns Olgilvy CEO says CSR must be interwoven in a company's fabric.
- Six Figure Green Jobs By Anna Van der Broek
These days, you can make green by being green.


