Thursday, November 6, 2008

New books



The new titles in the library this week are:
(as usual if you want me to keep any of the titles for you, please let me know)
For Business Management

1) Institutions and development / Mary M. Shirley. c2008.
KINGSWAY BOOKS LEVEL 1 EEB SHIR

2) Global innovation management : a strategic approach / J. Christopher Westland. 2008
KINGSWAY BOOKS LEVEL 1 EBM WEST (2 copies)

3. Rediscovering Schumpeter : creative destruction evolving into "Mode 3" / edited by Elias G. Carayannis and Christopher Ziemnowicz. 2007
KINGSWAY BOOKS LEVEL 1 EEK SCHU CARA (2 copies)

4. Sustained innovation management : assimilating radical and incremental innovation management / Gaston Trauffler and Hugo P. Tschirky. 2007.
KINGSWAY BOOKS LEVEL 1 EBM TRAU (2 copies)

5. Leveraging knowledge-based assets : the new value equation to create competitive advantage / Marius Ungerer, Johan Herholdt, Koos Uys. 2006.
KINGSWAY BOOKS LEVEL 1 EBM UNGE

6. Innovation management : strategy and implementation using the pentathlon framework / Keith Goffin and Rick Mitchell. 2005.
KINGSWAY BOOKS LEVEL 1 EBM GOFF (2 copies)

Information & Knowledge Management

1. Interactive information retrieval in digital environments / Iris Xie. c2008.
KINGSWAY BOOKS LEVEL 3 DBF XIE

2. Semantic-based visual information retrieval / Yu-Jin Zhang. c2007.
KINGSWAY BOOKS LEVEL 2 TEN ZHAN

For Sport Management

1. Give and go : basketball as a cultural practice / Thomas Mc Laughlin. c2008.
KINGSWAY BOOKS LEVEL 1 KOG SOKK MCLA

2. Physiology of exercise and healthy aging / Albert W. Taylor, Michel J. Johnson. c2008.
KINGSWAY BOOKS LEVEL 1 KOP TAYL

3. Sport fans : the psychology and social impact of spectators / Daniel L. Wann ... [et al.]. 2001.
KINGSWAY BOOKS LEVEL 1 KOR WANN

For Transport Management

1. The future of automated freight transport : concepts, design, and implementation / edited by Rob Konings, Hugo Priemus, Peter Nijkamp. c2005.
KINGSWAY BOOKS LEVEL 1 EVR KONI

2. Policy analysis of transport networks / edited by Marina van Geenhuizen, Aura Reggiani and Piet Rietveld.c2007.
KINGSWAY BOOKS LEVEL 1 EVC GEEN

3. Transport investment and economic development / David Banister and Joseph Berechman. 2003.
KINGSWAY BOOKS LEVEL 1 EVA BANI

4. Competition in the railway industry : an international comparative analysis / edited by José A. Gómez-Ibáñez, Ginés de Rus. c2006.
KINGSWAY BOOKS LEVEL 1 EVJ GOME

Wednesday, November 5, 2008

Using technology to reduce rush-hour traffic

Image: drouu
Computer Worls has an article on a MIT project to use technology to cut rush-hour commute times.



Frustrated commuters armed with giant cups of coffee and at least three books on tape can take heart that researchers at MIT are trying to figure out how to get them home faster.
Dozens of cars in the Boston area have been equipped with technology that's feeding information into a mobile-sensor network designed to analyze traffic and then predict when and where tie-ups will occur.

The program was unveiled about a year after Nissan Motor Co. showed off its own attempt at making drivers' commutes a bit less stressful. The car maker's Robot Agent, which sits in the dashboard of the company's Pivo 2 concept car, uses built-in cameras to read the driver's facial queues and pick up on whether he's getting tired or stressed out. The robot, speaking in English or Japanese, will nod, shake its head and even blink while it talks the driver out of a bad mood or suggests that he pull over and take a break.

As part of the CarTel project, MIT professors have placed an onboard computer about the size of a cell phone in 50 cars -- including 40 taxicabs -- in the Boston area to monitor vehicle speeds during trips. The systems use QuickWiFi connections to speed on-the-road data flow.


SoccerEx 2008



SOCCEREX 2008 will take place from 23 - 26 November in Gauteng, South Africa.
The 4 day event will provide the global football community with a unique platform to learn, network and do business, under one roof, in the province that will host the FIFA 2010 World Cup final.
With over 4000 delegates and 300 exhibitors, from over 95 countries expected to attend Soccerex 2008, this year's event is sure to be our biggest and best yet. For more information on Soccerex 2008, including this year's conference programme and exhibitor list, please click here.

In addition to the Soccerex 2008 convention, Soccerex serves the global football community through its networking and conference forums and other supplementary products like Soccerex Business Magazine and our new online networking facility, SoccerExchange.

New brand for Gauteng



Gauteng has a brand new logo!

The new logo is a spiral shape made up of multi-coloured dots of increasing size. The central dot represents the ignition, the beginning, and the promise of all the possibilities that the province offers.

"This province is a leader across a variety of fields - in business, industry, tourism, and arts and culture - Gauteng is at the heart of all activity. We believe that the new brand, and tagline 'It Starts Here' is especially fitting, and a great visual interpretation of the power and vigour of this incredible province," said Premier Mashatile.

The province, which has a population of approximately eight million people, is acknowledged as the nation's economic engine.

It is the heart of industry and commerce in South Africa, and the base of African operation of numerous multi-national companies.

The province generates 33 percent of South Africa's GDP, and 10 percent of Africa's gross domestic product, making it the fourth largest economy in Africa.Gauteng, which is home to more than 70 international banks, stockbrokers and insurance giants, also has an impressive employment rate.

It accounts for 47.7 percent of employee's remuneration in the country

New Releases from StatsSA




The total number of foreign travellers who visited South Africa from Africa, overseas and unspecified countries, arriving through all ports of entry during August 2008 was 752 942.

The August 2008 figure represents an decline of 4,5% as compared with the August 2007 figure of 788 117. During August 2008, 326 075 arrivals were recorded for South African residents while the total number of those departing was 340 057.



The total number of liquidations recorded for September 2008 decreased by 35,3% (from 507 to 328) when compared with September 2007, mainly due to the public-service strike in June 2007 which created a backlog resulting in more liquidations being processed during September 2007.

The total number of liquidations recorded for the nine months ended September 2008 decreased by 4,1% (from 2 465 to 2 365) when compared with the same period last year.The total number of insolvencies recorded for August 2008 increased by 17,7% (from 198 to 233) when compared with August 2007.

The total number of insolvencies recorded for the eight months ended August 2008 increased by 47,8% (from 1 276 to 1 886) compared with the eight months ended August 2007.

Monday, November 3, 2008

Cancellation of ProQuest




As most of you are aware (and for those who are not, perhaps you'd like to sit down for this), the Library is cancelling its subscription to ProQuest. This means we will lose access in January 2009.

The decision to cancel ProQuest was not taken lightly and involved a lengthy evaluation process of three months where we interrogated the following:

· The number of unique titles in our three aggregator (Gale, EbscoHost, ProQuest) databases
· The % of overlapping titles present in all three aggregators
· The number of core subject specific journal titles present in each aggregator
· The usage of each aggregator in terms of full text downloads
· And finally the subscription price

The results of the evaluation were as follows, ProQuest had:
· the least amount of unique titles - an average of 11% for ABI Inform and Academic Research Library compared to Gale’s 26% and Ebsco’s 18%
· the highest percentage of overlap
· the lowest number of core subject specific journals
· the highest usage
· the second highest renewal price

I realise that the cancellation is not a popular one, and personally I am also quite depressed about it. But with the renewed focus of UJ on research and scholarly publications, it becomes more important to apply our (dwindling) financial resources to information sources that will give us the most for our money.

And one cannot argue with the fact that ProQuest had the least amount of unique titles which meant that we were paying almost R200 000 for only 11% of the database.

I am currently busy trying to obtain a title list of the unique titles in ABI Inform and Academic Research Library which will be applicable to your departmental research. This way I can set up alerts on the publisher’s web page for you, so that you can still receive the tables of content (in abstract form) and request relevant articles via Inter Library Loans.

The list is very long (700+) and to speed up the process, PLEASE send me the names of titles that you frequently use in ProQuest so that I can guide you to the other databases that also carry those titles.

Remember that I am also available to show you how the Gale and EbscoHost databases work. This way we’ll (hopefully) lessen the impact of the cancellation on your research output.

(The full evaluation report is available from me on request)

How technology will impact HE

The future of higher education: how technology will shape learning is an Economist Intelligence Unit white paper, sponsored by the New Media Consortium.

Here is the executive summary:

Technological innovation, long a hallmark of academic research, may now be changing the very way that universities teach and students learn. For academic institutions, charged with equipping graduates to compete in today’s knowledge economy, the possibilities are great. Distance education, sophisticated learning-management systems and the opportunity to collaborate with research partners from around the world are just some of the transformational benefits that universities are embracing.

But significant challenges also loom.

For all of its benefits, technology remains a disruptive innovation—and an expensive one. Faculty members used to teaching in one way may be loath to invest the time to learn new methods, and may lack the budget for needed support.

This paper examines the role of technology in shaping the future of higher education. The major findings are as follows:

* Technology has had—and will continue to have—a significant impact on higher education. Nearly two-thirds (63%) of survey respondents from both the public and private sectors say that technological innovation will have a major influence on teaching methodologies over the next five years. In fact, technology will become a core differentiator in attracting students and corporate partners.

* Online learning is gaining a firm foothold in universities around the world. More than two-thirds of respondents from academia say that their institutions offer online courses. Many of them, especially those with a public-service mandate, consider online learning key to advancing their mission, placing advanced education within reach of people who might otherwise not be able to access it.

* Corporate-academic partnerships will form an increasing part of the university experience, at a time when locating funding and controlling costs are key concerns, and when only one-quarter of university chief information officers (CIOs) have a place at the table when it comes to setting strategy. To attract corporate partnerships, institutions will need to demonstrate a commitment to advanced technologies.

* University respondents view technology as having a largely positive impact on their campuses, but acknowledge that operational challenges may hinder the full benefits from being realised (for example, tenure, promotions and other organisational practices may need adjustment to encourage faculty members to adopt new technologies). In addition, technology may be disruptive in ways not intended: respondents note a rise in student plagiarism, cheating and distractability, which they attribute to easy and ready access to mobile technologies.

* Higher education is responding to globalisation. Respondents say that having an overseas presence will be the norm for the majority of universities over the coming years, and 54% of academic respondents say their institutions either already have foreign locations or plan to open them in the next three years. Distance education is also becoming increasingly global, with universities in the US and overseas leveraging advanced technologies to put education within reach of many more individuals around the world.

University news from the West

Academic leaders discuss Middle Eastern branch campuses, restrictions on so-called "sensitive" research, and other topics related to academic freedom -- including confusion about the term.

Clicker U.
Large universities report that once they start using student response technology in class, popularity grows -- as do policy issues.
Conference explores the state of free inquiry at "universities in dangerous times."
Obama on Higher Ed
President-elect has called for reform of loan programs, a tuition tax credit in exchange for service, new investments in research, and a broader concept of affirmative action.

Canada Tops U.S. in Faculty Salaries, Report Finds
Research center starts new project to compare academic salaries in 15 countries. For senior professors, Saudi Arabia leads by far.


SPECIAL REPORT: The global crisis and universities
The effect of the world financial upheaval on higher education institutions around the globe varies markedly from one nation to another, depending on the extent that their banks and currencies have been affected by what is taking place in America and Europe.

Universities in countries experiencing an economic downturn, with consumer confidence shattered and unemployment on the rise, are already curtailing their spending and some have begun putting off staff.

Even if they face no immediate threat, many institutions that rely for a significant part of their income on student fees – and foreign fees in particular – will be gravely concerned by the problems confronting local students in taking out loans, and the rapid slowing of economies in countries whose students go abroad to study.

For universities that have come to rely on the money paid by Chinese students enrolled offshore, the thought of large numbers staying home is alarming.

Our correspondents report:
Geoff Maslen
Reports from the US suggest that American universities have yet to feel the full impact of the monetary cyclone that has shattered the financial sector and left the world's most powerful nation facing a full-scale depression. The air of confidence displayed on many US campuses, however, may be masking fears that no one person and no institution will be spared.
UWN correspondents
Far fewer students from China will go abroad to study next year as a result of the global crisis which is already having an impact on Chinese industries - especially those relying on the export market. UWN China correspondent Michael Delaney reports that the Chinese economy is slowing and companies across the nation have begun laying off workers with the result that many families do not have the money even for living expenses, much less foreign study. Universities heavily reliant on the fees from these students will be in serious trouble.
Diane Spencer
So far, British universities are taking a sanguine approach to the financial crisis. John Denham, the Higher Education Secretary, claimed that no institution was in jeopardy despite 12 English universities having £77 million (US$133.3 million) at stake through the failure of Icelandic banks. Oxford has £30 million, 5% of its overall cash deposits, invested in three of Iceland's troubled banks and subsidiaries while Cambridge faces losses of £11 million, 3% of its deposits.
Rebecca Warden
Even before the global financial crisis struck, Spain was confronting an economic recession. It was the effects of that downturn that has led to universities in Madrid facing the threat of major cuts that could leave them unable to pay staff wages. Their main funder, the regional government of Madrid, cut its block grant for fixed running costs by 30% late in September without prior notice. Now universities in Valencia are also threatened by similar action.
Geoff Maslen
Universities Down Under had begun reducing their outlays, and their staffing numbers, even before the full effect of the financial turmoil on the global stock markets had been felt. Falling investments, shrinking government grants and growing concern about the overseas student market are increasing pressure on institutions to slash their costs and, in the past month, more than 500 academics and general staff have been laid off or are facing redundancy.
Karen MacGregor
The international financial crisis is impacting on universities in South Africa in various ways, including lower returns on investments and a weakened currency that is making imports more expensive. The crisis is exacerbating pre-existing strains on finances while the prospect of cuts to public spending on universities as a result of an economic downturn is of great concern, says the vice-chancellors' body Higher Education South Africa.
Makki Marseilles
If there is something positive from the financial meltdown it is the complete and total collapse of several myths: that there is no money for education (or health, or the environment, or pensions), and that the neo-liberal market can be self-regulating for the benefit of the consumer - to mention just two.
Jane Marshall
France has no intention at present of cutting its planned funding for higher education and research as a result of the global financial crisis, the Education Ministry says. The sector is the government's highest priority, and ambitious and costly reforms include renovation and updating of campuses and introducing university autonomy.
The global financial meltdown has not yet hit some countries as much as it has the US where the crisis began. Those nations still faring reasonably well include Russia, Germany, the UK, France, New Zealand, some Asian and African nations, and even America's next-door neighbour, Canada.
Unwelcome complements
Scientists say degree courses in complementary therapies and alternative medicine are 'baloney' and 'mumbo-jumbo'. CAM academics disagree passionately. Zoe Corbyn checks out the fray
Sex is researched across many disciplines, but there are no certificated courses in sexology in the UK. Matthew Reisz considers some of the scientists who are focusing on sexual functioning and behaviour
Whatever their social and cultural backgrounds, students will flourish if we take them seriously and impart a love of our subject, says Frank Furedi



If Yale Is An Indicator The Ivies Are Not Hurting For Donations steven bell
By all accounts, September was not a good month for the American economy. Stock prices plummeted, and 159,000 jobs were lost, the worst such decline in five years. But at Yale, it was a record month for fundraising. Figures obtained by the News show that the University raked in over $28.25 million in donations last month, more than double the $14 million raised in September last year. Most of Yale’s most generous donors are not facing unemployment or foreclosure; some are so wealthy that even the most dramatic downturn has a negligible effect on their ability to give.

Facts Suggest US Higher Education Is Not Recession Proof steven bell
Higher education in the United States has been viewed as recession-proof, but the global financial crisis is already having an impact. Here are some facts about enrollment, endowments, and finances at the nation's colleges universities. For the nation's public universities, which educate three out of four students, state subsidies covered a little over half of their budget costs last year, down from two-thirds in 1998.

Many IHEs Reporting Cuts To Their IT Budgets steven bell
Nearly half of public universities and public four-year colleges in the United States reported central IT budget cuts in fall 2008, according to new research released Wednesday by The Campus Computing Project. That's up significantly over last year. At the same time, open source software is looking more appealing to campuses wiith about a fourth reporting a "high likelihood" that they will migrate to an open source LMS within the next five years. Large percentages of institutions experiencing cuts in fall 2008, including 45.4 percent of public universities (up from 16.3 percent in 2007) and 44.4 percent of public four-year colleges (up from 16.7 percent in 2007)

A Quick Guide To Understanding Author's Rights steven bell
Author's Rights, Tout de Suite, the latest Digital Scholarship publication, is designed to give journal article authors a quick introduction to key aspects of author's rights and to foster further exploration of this topic though liberal use of relevant references to online documents and links to pertinent Web sites.

Open Source Software Allows IHEs To Tinker And Tailor steven bell
At EDUCAUSE Adrian Sannier, university technology officer at Arizona State University, stirred the pot by claiming that license cost savings from open-source software will be eaten up by the consulting fees allegedly required to make it work.Indeed, it's not truly cost savings that should drive university buying decisions between open source and proprietary software, given that universities tend to get excellent discounts from vendors in both camps. Instead, universities should be looking to buy software that maximizes their freedom to tinker and tailor, two things that I've found many of my Higher Education customers have in common.

Nielsen Consumer Insight November newsletter



Nielsen has released their November newsletter:

Media infuses life into modern-day politics. New strategies optimize spending in hard economic times. Texting flourishes as a mainstream medium. A brand transcends the test of time. Creative thinking tackles obesity.
Keyboard politics and the Internet have replaced the backroom dealings of Presidential elections with a more immediate, personal and opinionated forum for evaluating candidates and platforms. read more

Scrooge will be in good company this holiday season, as American consumers tighten their belts and hang on to their wallets, with 85% planning to spend less or the same as last year. read more
With rising inflation and gas prices taking a bite out of household budgets, now is a good time to cater to high-earning, big-spending home-grown gourmet cooks who account for one in five U.S. households. read more
Text-messaging has become so popular that U.S. mobile subscribers now send and receive more text messages in a month than they do phone calls. Increasing 351% since last year, it has become a ubiquitous method of communication. read more

How does a brand stay true to its core, and continually reinvent itself for 20 years and manage to thrive in the challenging new media? The Madden video game scored with a commitment to authenticity and a three-screen approach. read more

Obesity is on the rise around the world, but is especially predominant in the U.S. How should marketers navigate this sensitive, but opportunity-laden environment? read more

Asians in the U.S. are often overlooked by marketers due to the tremendous growth of the Hispanic population. However, marketers will need to dig deep in order to reach this rapidly growing segment. read more
Our latest intelligence on Movies, TV, Books, Music, CPG Trends and more. read more

Good luck to all the Grade 12 parents!

Good luck to all the parents of Grade 12 pupils as the NCS starts today!





This is the first time that all Grade 12 learners in public schools write the same examinations, which are set on the new curriculum known as the National Curriculum Statement.





With the NSC, there is no longer Higher and Standard Grades, only one grade of examination paper is set and all learners must choose either mathematics or mathematical literacy. All learners must also take Life Orientation which is assessed internally.

Vote for the 2008 World Athlete of the Year

The IAAF is giving you the unique chance to help select the 2008 World Athlete of the Year.

With the vote now open, it takes just a few clicks to pick your THREE finalists for the Athlete of the Year (Man and Woman) from the candidates list selected by a panel of IAAF Experts.

With the help of your votes, which will be added to a poll of IAAF Athletics Family members, a shortlist of 3 finalists will be presented to a Special Jury of the International Athletic Foundation, who will then make a final selection of the World Athlete of the Year and announce the winners, live on stage, at the 2008 IAAF World Athletics Gala in Monaco on 23 November.

CLICK HERE TO VOTE

Candidates for the World Athlete of the Year Awards

You have to pick your THREE FINALISTS!

Athletes listed in alphabetical order:

Men

Kenenisa Bekele (ETH)

Usain Bolt (JAM)

Bryan Clay (USA)

LaShawn Merritt (USA)

Haile Gebrselassie (ETH)

Dayron Robles (CUB)

Irving Saladino (PAN)

Andrey Silnov (RUS)

Andreas Thorkildsen (NOR)

Samuel Wanjiru (KEN)

Women

Veronica Campbell-Brown (JAM)

Tirunesh Dibaba (ETH)

Gulnara Galkina-Samitova (RUS)

Yelena Isinbayeva (RUS)

Pamela Jelimo (KEN)

Françoise Mbango (CMR)

Barbora Spotakova (CZE)

Valerie Vili (NZL)

Blanka Vlasic (CRO)

Melaine Walker (JAM)


The vote for the 2008 World Athletes of the Year will close on Sunday 9 November 2008, midnight Monaco time.

Green Innovation Awards - Call for entries



In this, the second year of the Real Simple Green Innovation Awards, we, in association with Fleur du Cap wines, aim to applaud home-grown green products, services and solutions as well as those entrepreneurs who are turning the eco-problems of today into green solutions for the future.

Entries close 25 November 2008. Winners will be announced in the May 2009 issue of Real Simple. Click here to download an entry form.

Here are the categories:

Green Beauty
Going green gives new meaning to the phrase ‘natural beauty’. Nominate a beauty house or product that does all the right things without harming the environment: products that are certified, biodegradable, natural, sustainable, come in ecofriendly packaging and are widely available. Whether it’s skin care, cosmetics, hair care or pamper products – for you or for him – what we’re looking for is beauty and green ethics that go hand in hand throughout the entire production cycle.
Click here to download the Green Beauty entry form.

Green Design
While we love clean lines and clever curves, we value function as much as form, particularly if it also speaks of a commitment to sustainable living. From tea bags to cars, outdoor furniture to indoor lighting, we want to know who’s creating genius decor without bumping off that really great one-off design: the earth. Our judges will be looking at the sustainability of the product, production processes, distribution as well as plans for expanding the product range.
Click here to download the Green Design entry form.

Green Fashion
We’re looking for fashion that’s good enough for the catwalk but also treads the ethical fine line between desirable and downright good for the earth. The materials and production process, as well as the brand vision, need to be ecofriendly – not to mention result in an end product that’s highly wearable too. From ball gowns, day wear and casual wear, to children’s clothing, shoes, jewellery and accessories, we take fashion very seriously when the label is green.
Click here to download the Green Fashion entry form.

Green Food
What we’re looking for is organically grown products that are ecofriendly in every way, from the soil, to the seed, to the final distribution. Green food is all about putting your money where your mouth is and our judges will be looking at the production processes, packaging, supply and distribution chain, food miles and carbon footprint. And, yes, they’ll be doing a taste test too.
Click here to download the Green Food entry form.

Green Habitat
While good design has always taken the landscape into consideration, the call for environmentally friendly architecture and decor has made this imperative. We’re looking for those architects or homeowners who are paving the way in terms of ecofriendly materials, construction methods, energy efficiency and environmental impact. Whether it’s an urban haven or a country home, our judges are looking for the blueprint future generations can build on.
Click here to download the Green Habitat entry form.

Green Household
For most, the first step towards going green is to switch to the green version of the domestic and gardening products you have to have anyway. In addition to products that really get the job done – be they freezer bags or dishwashing liquid, laundry products or pesticides, nappies or fertiliser – our judges will consider the source of the ingredients, packaging and distribution, as well as availability and affordability. Good looks (to tempt new converts) will be an added bonus.
Click here to download the Green Household entry form.

Green Service
It’s all very well buying ecofriendly, but what about the NGOs, community projects, recycling teams, retail stores and banks? We’re looking for that one organisation that helps us to keep our waste, logistics or just plain everyday living moving in the right direction. From recycling services to paperless banking, from community gardens to supermarkets that care, to make a real difference, we need the support of those who think big.
Click here to download the Green Service entry form.

Green Media And Education
Information and education are really useful tools for planting the seed in young minds and growing the collective green conscience. Whether a website, TV programme, magazine, newspaper, book or blog, even exhibitions and expos, and education and training, we need voices that champion environmental issues while being 100-percent green themselves. The judges will evaluate the impact of the message as well as the medium, the choice of materials, production and distribution processes.
Click here to download the Green Media and Education entry form.

Green Inspiration
Some people are so passionately and glowingly green that we naturally look to them for the personal motivation we need to improve our lives. We’re looking for our green hero, the environmental campaigner who puts eco-integrity before almost all else. In an ideal world, this person’s life should be exemplary, from home to transport choices. But in the real world, we are looking for someone who is committed to the environment and putting that commitment into practice.
Click here to download the Green Inspiration entry form.

Overall Green Innovation Award
From all the individual categories above, the overall winner will be the green innovation who really stands out – the person or company with the biggest positive impact on the country, that reaches the most people, that’s relevant to tomorrow’s green issues, is committed to excellence and inspires us to green our lives. Put simply, we’re looking for the one person, organisation or company that is leading the way – and getting others to follow.

If you’re not sure which category your product, service or store falls into, call Lizanda Lucas on 021 412 2947 for more information or email lizanda@realsimple.co.za

Shikota embraces YouTube



Mbhazima Sam Shilowa has embraced the Net and YouTube to invite South Africans to join his National Convention.

With 20.28% of South Africa's population between 18 and 30, it seems like a smart move to target younger voters in this way - we'll have to wait and see if the other parties will follow.

The JSE - to let?

Images: Cherryflava
It seems the Johannesburg Stock Exchange is "to let". But on a closer look, it is an ad for Investment Management. (Click on the image to enlarge it.)

Here is the copy: To Let. It's hard not to worry. Emotions move people - and the markets. We know that understanding them is the key to building wealth.

And here the press release:
JSE Building to Let

The JSE building is up for grabs. A large ‘To let’ banner hangs on the outside of the home of the SA stock exchange. Recently, the media has been dominated by images of traders, heads in their hands in utter dismay at the demise of the market and some of the industry’s biggest players. In these tough economic times, we are quickly getting used to the idea of expecting the unexpected.

At a closer look, the banner is in fact an advert for Sanlam Investment Management. The headline that follows the ‘To Let’ sign reads, “It’s hard not to worry”. In the face of turbulent times. Sanlam Investment Management is standing strong and certain with a bold message to investors and the public. The campaign was conceptualized by The Jupiter Drawing Room Cape Town, who recently won 3 eagle Awards for work done for Sanlam.

This creative statement dramatises the fear and uncertainty that investors worldwide are experiencing. The ad's resolve indicates that Sanlam Investment Management understands that human emotions move people and the financial markets. They indicate that understanding these emotions and the shifts they cause is the key to building wealth.

“The strength of the idea is two-fold. One is the idea to use the JSE building as a platform for the message. The second is to be tactical on the current situation of the SA stock exchange and the world economy,” comments Jupiter Executive Creative Director, Ross Chowles. “Combined together, these two ideas make it a powerful and compelling piece of communication.”

Obama is Red Bull, McCain is Diet Coke

vs

Famous personalities are brands, and the current US presidential candidates are no exception. According to new research by Synovate, John McCain and Barack Obama have more in common than you may think with some of the world’s most recognized brands.

When you think of Diet Coke and Apple, John McCain probably doesn't come to mind but he's similar to both brands in a few important ways. Each has a confidence and straightforwardness to shout about who they are and what they believe in. They don't bother talking about their features or benefits; they simply put themselves out there and expect you to figure out for yourself why you should like them. This is a classic 'me me me' strategy. These brands have chosen something to stand for and invite you to join them in their club with other like-minded folks.


Barack Obama, on the other hand, is more about what he'll do for you than what he's all about. More like Red Bull rather than Diet Coke, he's 'you you you' focused. He believes his policies offer a benefit for you and that's what he's going to shout about. This strategy is outer directed and is the basis of how he's been connecting with voters. Brands that focus on you, instead of me, talk more about the specific benefits they have that will make your life better. With the current economic turmoil in the world, perhaps 'you you you' is a better offer for brands than 'me me me'? To read more of the report, click here.
The Australian journal Perception has also released an article on how well Barack Obama would have faired, had he taken his childhood nickname and mother's surname of Barry Dunham.

See into the future ...

Image: www.docjaksonsplace.com/fortunetellerstent.htm

A few weeks ago I wrote an entry on Perkonomics and how it seems to be one of the trends to keep an eye on according to Trendwatching.

They have now released some Q&A's on trend watching in their November Top 15 Trend Questions and Answers:

Q15: “How do I spot and apply trends?”
Q14: “What are good trend resources?”
Q13: “What will be the next Facebook or Google?”
Q12: “What’s next for ?”
Q11: “So how does PERKONOMICS relate to…?”
Q10: ”What trends are affecting ?”
Q9: “How do I know a trend isn’t just a fad?”
Q8: “When is the right time to act on a trend?”
Q7: “What are the trends in ?”
Q6: “Who sets trends?”
Q5: “How do I become a (better) trend watcher?”
Q4: “How much influence do trend watchers have?”
Q3: “What is a trend’s life cycle?”
Q2: “What’s going to be big in 2009?”
Q1: “How is the financial crisis going to impact my business?” .

It makes for some very interesting reading.

Barriers to Trade

Image: Baltar

The OECD has released their report on: Technical Barriers to Trade: Evaluating the Trade Effects of Supplier's Declaration of Conformity

This study explains expected trade-facilitating benefits and other characteristics of the use of Supplier’s Declaration of Conformity (SDOC) as a conformity assessment procedure and assesses the trade effect of the EU’s adoption of SDOC in three product sectors: medical devices, telecommunications equipment and machinery sectors.
The paper explains the rationale for using SDOC, expected benefits and design characteristics of SDOC regimes. The quantitative analysis uses a gravity model and finds compelling evidence that the introduction of SDOC in the EU was a factor that influenced the evolution of import flows into EU markets positively. Intra-EU trade flows and imports from extra-EU OECD countries increased for SDOC-eligible radio and telecommunications equipment and low-risk medical devices, whereas the results for machinery are ambiguous.
The most striking increases, visible in all three sectors, are found for exports to EU markets from non-OECD (developing) countries included in the sample. Analysis of the effect of SDOC for selected individual EU members furthermore suggest that the magnitude of effect depends on the nature of the CA regime that SDOC replaced.

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